The company Barbasol, makers of the men's shaving cream recently released a new advertising campaign. Their first in five years. The new, and humorous, commercials have generated a lot of new visits to their website. As a result, Barbasol took notice of the attention and thought there would be a passionate fan base will to wear clothes with the Barbasol logo. So, they create an online store to sell T-shirts.
Jill Crumbacher, senior vice president of sales and marketing, said this is the first time since Barbasol was acquired by Dublin-based Perio Inc, that they've offered clothes for sale with the well-known brand.
This example further shows that T-shirts, and their use for making a statement, or generating income sources is constantly evolving. Many new and well established companies are seeing T-shirts as a viable income source from marketing a brand is still possible.
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