Telsa Motors makes $ millions from apparel sales without trying

Do you have to be in the T-shirt company to make money selling T-shirts?

In the bloated market of T-shirt printing companies and niche sellers, we can look at the car manufacturer Tesla as a prime example that T-shirts are good for business.  On May 9, 2013 Telsa announced its first ever profitable quarter.  The company expects to deliver 21,000 cars for 2013.

So, how does this relate to T-shirts?

In a press call, CEO Elon Musk of tesla noted a surprising revenue stream; their apparel department.  Telsa makes millions of dollars selling T-shirts, hats, water-bottles and more "without trying hard."  While the millions of dollars may be insignificant compare to their car sales, one thing is very clear - there is popular enthusiasm for the Tesla brand. (Business Insider)

This is a great example of how T-shirts, and merchandising in a for-profit company, create a connection between the fan, customer, follower, and the product or service.  Apparel is not necessarily reserved for causes inspired by charity.