Monday, May 27, 2013

F*CK CANCER T-shirt gets sisters ejected from shopping mall


Three sisters were ejected from a shopping mall in King of Prussia, Philadelphia for wearing a T-shirt many people found offensive.  In big bold white letters on a black T-shirt was the message "FUCK CANCER".  

Sisters Makia Underwood, 32, Zakia Clark, 29 and Tasha Clark 27 were ejected from the mall by security staff when they refused to cover up the offending design, or remove the T-shirts.  They refused on the grounds that they were not being offensive, but expressing their hatred of cancer, and so were removed from the mall.

The sisters were mourning the death of their mother who was diagnosed with cancer in 2004 and died May 14, 2013.  They saw what cancer does to a person and we mad, terribly mad at cancer.  They want cancer to get cancer, and die.  

I understand the anger and blind hatred of cancer.  Its a terrible thing to accept when someone is taken from you years, decades, before they would die of natural causes.  In this case, we see T-shirts being used to express a personal message.  They are not flying colors or a brand.  They are not selling anything, or raising funds.  They are mad.  Mad!  And, wearing T-shirts with a message telling cancer to, well, die, can be argued as a step in recovery from the loss of a loved one.

Do I agree with the T-shirt?  In spirit, yes.  The boldness, which will almost certainly get you ejected from most public locations, no.  Wrong move.  Clouded with hate caused the sisters to make a poor decision.  They have a very power T-shirt, one they won't be able to wear as often as they want.

My advise, coordinate with CustomInk and create a campaign by selling this design on a T-shirt and donate the funds to a cancer research charity, or some other charity that supports and helps those afflicted with cancer.  You already have the press coverage.  Act on that.  Create a design which honors your mother's memory with a powerful message.  My suggested, instead of 'F*CK CANCER', how about "I hope cancer gets cancer and dies."

You're welcomed to contact me and I'll help you with a design for free.  



Three sisters have been ejected from a mall in suburban Philadelphia after wearing cancer t-shirts that contained a profanity on them.

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