How awesome is this story. The seasonal hot dog and hamburger stand, Harry's Place in Colchester, Connecticut, is celebrating being filmed by the Travel Channel for an upcoming episode of "Burger Land". Scheduled to air sometime in June 2013.
Harry's Place has been in business for 90 years, and owner John Garret is not letting an opportunity to market the appearance on the Travel Channel. He's printed T-shirts and the regular patrons are ready to buy one. Garret expects that when the episode is aired he expects visitors will want to buy a T-shirt as well.
I expect Garret will sell some T-shirts. Heck, I bought one from Pie Town, New Mexico because the pie was really good, and I saw an episode of some show on The Food Network that talked about Pie Town restaurant.
If you're running a business, don't forget to merchandise. Specifically T-shirts. You can find some extremely amazing designs and quality T-shirts from restaurants. Just recently Tesla Motors announced they are making millions of $ from merchandising their brand. And, they're not even trying.
Let that be a lesson for you.
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