Thursday, March 28, 2013

Dubai entrepreneur puts wearable art on T-shirts

Luma Makhlouf, of Chicago, has started a T-shirt business named Ursom, which means "drawing" in Arabic.  She prints graphics from local artists to find Middle eastern art.

http://www.thenational.ae/thenationalconversation/industry-insights/the-life/dubai-entrepreneur-puts-wearable-art-on-t-shirts

Luma was always looking for a way to keep in contact with her heritage, and this was a great way to it.  Working from a database of 400 artists, she is doing everything but the art.  Printing, shipping, all of it.  She's only sold 55 T-shirts and knows she needs to scale up to be competitive.

Here's wishing Luma a successful business venture.

Luma Makhlouf, Ursom's co-founder and jack of all trades, at her workspace in a warehouse in Dubai's Al Quoz industiral area. Antonie Robertson / The National

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