In memory of the victims of the Boston marathon bombing, a group of women at the Oklahoma City, OK marathon on 04/28/2013 will be wearing a blue T-shirt with the slogan "Boston Strong Chick". The T-shirt is designed by Debbie Vinyard, founder of Happy First which is an apparel line of clothing for strong women.
Vinyard will be selling the T-shirts for $30 each, and donating $5 for each T-shirt to The One Fund created by Massachusetts governor Deval Patrick and Boston mayor Tom Menino. The funds has apparently raised more than $26 million in donations. Vinyard hopes to add to that dollar value.
She's having good success with her T-shirt as its not just for the Oklahoma City marathon. This can be worn at any marathon, any event. Vinyard expects she'll have to do another print run to keep up with demand. (KJRH)
Admittedly, Vinyard is not donating all proceeds like other organizations, but unlike them, Vinyard has created a sustainable model where she she can continue to sell the T-shirts where the organizations donating all proceeds are only doing short runs. Good job.
Do good things.
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