Monday, April 8, 2013

Nike T-shirt Storytellers


I guess I should have considered it, but Nike has its own T-shirt design team.  Learning from their past, they continually seek new and better ways to market sport icons in the form of T-shirt.  Since T-shirts are a universal language upon walking canvases, it opens the door for someone to take design to the next level.  

Jack Aguirre of Nike's Basketball T-shirt design team introduced illustration art to T-shirt designs.  The below short video explains the story going into such designs for Nike athletes LeBron James, Kobe Bryant and Kevin Durant.  

Being the comic book fan that I am, found these designs to very appealing.  Take a look.







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