It seems if Chik-fil-A isn't in the news with curious or bad press, they're doing something wrong. Anyone remember when Chik-fil-A threw their hat into the Gay issue back in July 2012? Well, they're at it again. This time, commanding Bo Muller-Moore to stop printing T-shirts with the slogan "Eat More Kale." According to Chik-fil-A, the slogan is too close to the slogan they use; "Eat Mor Chickin'."
To combat this attack by Chik-fil-A, Muller-Moore has filed for a trademark for "Eat More Kale", but preliminary indications are that he won't get it. He's been given six months to appeal the decision. He hasn't decided if he'll appeal, but for now, business has been good and he's garnered a fan base, along with Vermont governor, who hope he pulls off an upset against Chik-fil-A. (Newser)
There must be more to this story than the slogan. Until it was revealed that Chik-fil-A felt the slogan conflicts with theirs, I didn't make any such association between the Kale slogan and Chik-fil-A's, who's slogan suffers from poor spelling.
Power to the underdog.
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