Sometimes, in the face of disaster, the right person hits upon the right nerve and creates an unexpected rally cry. In this case, Scott Zableski, who ran a T-shirt business, crated a T-shirt with the slogan "Restore the Shore" in response to the Sandy hurricane. Within days, T-shirts were being sold so fast Scott had to hire more people to keep up with the demand. Within two months, he had $1 million in sales. From the first day he started sales, he donated proceeds to local business - schools, police departments, relief shelters, exceeding $500,000. (The Star Ledger - New Jersey)
It would be easy to point at Scott and say he was taking advantage of a terrible situation, but I believe he did a great thing. In addition to providing jobs, and donating money to groups who desperately needed them, he tapped into a rallying voice that help people to gather. It gave them a unified conduit in which they felt this one local person could help the local community. That's a very comforting feeling in situations like hurricane Sandy.
Do good things.
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