Marvel Comics released two T-shirts for children which make an unfortunate sexist division between boys and girls. The Boys T-shirt shows "Be a hero", while the girls T-shirt shows "I need a hero", suggesting girls cannot manage on their own and need a mall hero figure in their life. (Huffington Post)
Its bad enough the T-shirts establish a pecking order between male and female, but the female T-shirt, which sports the popular Avengers, does not show the Black Widow, one of the female Avengers, which appeared in the Avengers movie. The comic book of the Avengers has had and continues to showcase many female characters, and as leader of the team. But, to not show the Black Widow from the movie demonstrates a total disconnect from the licensed manufacturer and the head office at Marvel Comics. I can understand Iron Man for the boys, but no female character for the girls T-shirt? FAIL.
Marvel need to scrap the girls T-shirt and change the wording to "Be a hero", just like the boys and include Wasp, Black Widow, Ms. Marvel, and Scarlet Witch.
C'mon Marvel get better control over your merchandise.
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