The local store, Paperdolls Boutique, a west St. Louis County boutique, has created a T-shirt in support of the professional baseball team, St. Louis Cardinals with great success. The T-shirt has the slogan "Keep Calm an watch Cardinals baseball". Is a spin from the World War II era English slogan of "Keep Calm and Carry On".
The success and response has been so good they are receiving calls from fans in Japan and England, wanting a shirt. They've create a new email address to support those wanting a T-shirt, since their phone is always ringing with orders. (Kirkwood, MO, KSDK)
Call me jaded, but I wonder how long its going to take the owners of the Cardinals team to cry foul and slap the boutique with a cease-and-desist order, claiming copyright infringement. I suspect fairly soon since the T-shirt is selling very well. A salute to Paperdolls Boutique for hitting the right market at the right time. I wish them grand success.
Keep calm and carry on.
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