Under Armour is at, again. The fictional character, Leon Sandcastle, will appear in novelty T-shirts for Under Armour. He first appeared in a NFL Network TV spot during the last Superbowl. He is expected to be the No. 1 pick in the NFL draft which starts April 25, 2013. His fictional background comes complete with an official website, Twitter and Instagram following. (ESPN)
I normally don't cover sports celebrities that much, but this case is fun. A fiction character with pre-made nicknames and attitude. If Leon is the first pick in the draft, he's going to Kansas City Chiefs, right? Or, will they trade that pick for other players such as Luke Joeckel, Eric FIsher or Star Lotulelei.
Have fun!
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